INTEGRATED CROP MANAGEMENT: A SYSTEM THAT COMBINES PROFITABILITY WITH ENVIRONMENTAL RESPONSIBILITY
Modern farming has to strike a difficult balance between running a successful, profitable business and taking into account environmental issues.
The Integrated Crop Management System adopted by Crest members has been developed to meet the twin goals of profitability and environmental responsibility. It combines use of the latest technology with best farming practice and focuses on providing long-term strategies for the whole farm rather than going for a quick one-crop, one-season fix.
Crest agronomists cover everything from the use of fertilisers and crop protection products to the maintenance and enhancement of landscape features and wildlife habitats.